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Kanye West ‘very focused’ on Yeezy Gap line, CEO says

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Gap’s chief executive says the apparel chain’s partnership with Kanye West is still going strong despite the rapper weathering a very public divorce with Kim Kardashian and complaining about not being on the company’s board.

“He’s very, very focused on this incredible opportunity,” Gap CEO Sonia Syngal told Wall Street analysts on a Thursday conference call.

Syngal said she spoke with West just a day earlier about their Yeezy Gap collaboration, a line of “elevated basics” that’s on track to launch toward the end of the first half of the year.

“We’re both very excited about it,” she added.

The “Stronger” artist sent Gap’s stock price soaring in June when he announced the 10-year deal between the clothing stalwart and his Yeezy brand, which is reportedly worth up to $3 billion.

But West, 43, cast shadows on the tie-up when he launched his quixotic US presidential campaign the following month, also saying at the time he would “walk away” unless he got a seat on Gap’s board.

West followed that up with a September tweet noting that he’s also not on the board of Adidas, which makes his Yeezy sneakers. “BLACK BOARD SEATS MATTER,” West wrote.

The comments came during what appeared to be a flare-up in West’s bipolar disorder last year. Then his wife of seven years, Kim Kardashian West, filed for divorce last month.

Syngal said West and Gap brand head Mark Breitbard are working “heads down” to produce the apparel line for men, women and kids amid the transition in the musician’s personal life.

West and the company have been working on designs in Wyoming, according to Bloomberg News. He owns a $14 million ranch there where he hunkered down for the holidays instead of visiting the Kardashian family, as Page Six has reported.

“I’m impressed with how the team is unleashing their creativity and innovation in both the development of the product and the experience for the customer,” Syngal said.

Gap’s stock price jumped about 5.1 percent to $26.67 in premarket trading Friday after the encouraging news, which came alongside a stronger-than-expected quarterly earnings report.

The San Francisco-based conglomerate posted profits of 61 cents per share for the final three months of 2020, beating Wall Street’s estimates for just about 18 cents a share, according to Bloomberg data. Gap also owns the Old Navy, Banana Republic and Athleta clothing chains.

The San Francisco-based conglomerate posted profits of 61 cents per share for the final three months of 2020, beating Wall Street’s estimates for just about 18 cents a share, according to Bloomberg data. Gap also owns the Old Navy, Banana Republic and Athleta clothing chains.

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Janice Hill

Janice is a Co-Founder of NetDebaito Official & a family member of Brit Media 360. Our News HUB aiming to bring relevant and unaltered news to the general public with a specific viewpoint for each story catered. Every project is a proficient journalisms' who holds a reputable portfolio with proficiency in content analysis and research.

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